Resources Library by ANA

Adapting new project and product development to a different culture and life-style

The present paper deals with:1. Japanese enterprises and background of their business activities;2 . Foreign enterprises operating in Japan and their activities and characteristics in entering the market;3. Japanese enterprises operating in foreign...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research

Author: Tadad Suzuki

June 15, 1986

Concept research in industrial products and advertising

The paper defines product-concept and the importance of its identification in new-product development. Whether consumer- or industrial-oriented, new-product success relies to an important extent on what the purchaser perceives in it as satisfactory...

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing

Author: Susana Tisler

June 15, 1986

Overseas research

The paper relates a case history involving the development of a new range of small Philips colour televisions for overseas territories i.e. those outside Europe, the U.S.A. and Japan. Whilst such markets differ enormously, there are certain common...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Anton C. Jacobs, David N. Aldridge

Company: Philips International

June 15, 1986

From intuition to knowledge or implementing the intuition (French)

In the contemporary cultural and economic context, launching a new product can only succeed if its technological evolution and market positioning correspond to the consumer's needs and stage of evolution. This first element is emphasised by the fact...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Veronique Laroche, Jean-Paul Chabanet

June 15, 1986

The computerised automatic ironing machine

In this paper, a global survey will be reported about the potential demand for a computerised automatic ironing machine, which was in the final stage of development at the time the survey was carried out in June/July 1985. The survey was comprised of...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Ray Dallin, Dan Hagan, Emile M. C. van Westerhoven

June 15, 1986

From intuition to knowledge or implementing the intuition

In the contemporary cultural and economic context, launching a new product can only succeed if its technological evolution and market positioning correspond to the consumer's needs and stage of evolution. This first element is emphasised by the fact...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Veronique Laroche, Jean-Paul Chabanet

June 15, 1986

Pharmaceutical industry competitor analysis

The key to change in the pharmaceutical industry is technology and new drug introductions versus exposure to generic competition. The net effect equals the critical stock selection criterion for pharmaceutical investing.

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis

Author: Christina Heuer

February 27, 1985

Research for the development of Frankfurt Financial Times

In this paper I will be mainly talking about the research done in the third of these phases and I will confine ray attention to research needs of editorial and of circulation marketing. As a general observation with respect to these needs, we do...

Catalogue: Seminar 1983: Publishing A Better Product

Author: Michael D. Ryan

November 23, 1983

Perspectives on the new product development process

Productivity and success in the new product area could be vastly improved through increased concentration and thinking in the early stage planning phase; particularly, in terms of defining the strategic role of the new product, identifying and...

Catalogue: Seminar 1983: New Product Development

Author: Joseph Plummer

November 2, 1983